“Business doesn’t have to feel heavy. But it does need to be designed with intention.”
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MEET THE FOUNDER
I’m Michele Rice-Kirkwood, the founder of Resilient by Design.
Before coaching, I spent over 30 years building and leading businesses. As a multi-unit McDonald’s franchise owner, I managed operations, developed teams, and navigated just about every kind of challenge a business owner can face. I know the pressure, the responsibility, and the constant mental load that comes with being the one who holds it all together.
I also know how easy it is to lose sight of yourself in the process.
That’s why I created Resilient by Design — a space for business owners to step back, think clearly, and lead with more purpose and less pressure. It’s not about fixing everything overnight. It’s about creating a business that actually supports the life you want to live.
If you’re carrying too much, feeling stuck, or simply ready to grow without burning out, I can help you get there.
How can I help?
01. Resilient Business Coaching
Sometimes you just need space to slow down and think clearly. In coaching, we create that space together. We’ll quiet the noise, identify what’s working, and map out practical next steps.
02. Franchisee Coaching
I’ve been on the inside. I know what it’s like to balance corporate demands with your own leadership style. I help franchise owners simplify operations, plan their next chapter, and lead with more clarity.
03. Family Business Coaching
Working with family is meaningful and messy. I help you navigate dynamics, set clear expectations, and create a plan for what’s next without compromising the relationships that matter most.
CAREER HIGHLIGHTS
★ 2012
Pittsburgh Courier Women of Excellence
★ 2016
Women of Distinction Award
★ 2002–2024
Largest Minority-Owned Firm
★ 2016
Women of Color Achievement Award
★ 2016
Whitney M. Young Service Award
Kind Words from Clients
Working with Michele has been truly transformational. She brings a rare combination of strategic insight and authentic support, helping me gain clarity, confidence, and direction as I step into my mission to support others facing end-stage kidney failure. Michele consistently challenges my thinking, sharpens my focus, and helps me turn my experience into purpose-driven action. With her guidance, I’ve moved from vision to execution, grounded in resilience, faith, and intention.
— Lakeisha Adamson, Kidney Health Coach & Wellness Consultant
LET’S WORK TOGETHER