“Business doesn’t have to feel heavy. But it does need to be designed with intention.”
”
MEET THE FOUNDER
I’m Michele Rice-Kirkwood, the founder of Resilient by Design.
Before launching my advisory practice, I spent over 30 years building and leading businesses. As a multi-unit McDonald’s franchise owner, I managed operations, developed teams, and navigated just about every kind of challenge a business owner can face. I know the pressure, the responsibility, and the constant mental load that comes with being the one who holds it all together.
I also know how easy it is to lose sight of yourself in the process.
That’s why I created Resilient by Design — a space for business owners to step back, think clearly, and lead with more purpose and less pressure. It’s not about fixing everything overnight. It’s about creating a business that actually supports the life you want to live.
If you’re carrying too much, feeling stuck, or simply ready to grow without burning out, I can help you get there.
How can I Help?
01. Strategic Business Advisory
Sometimes the biggest breakthroughs come from stepping back and seeing your business clearly. I help you identify what is holding you back, close the gaps, and build a strategic plan that creates real momentum and lasting results.
02. Franchisee Coaching
I have been on the inside. I know what it is like to balance corporate demands with your own leadership vision and style. I help franchise owners simplify operations, reduce owner dependency, plan their next chapter, and lead with clarity and confidence.
03. Family Business Coaching
Working with family is meaningful and messy. I help you navigate dynamics, set clear expectations, and create a plan for what’s next without compromising the relationships that matter most.
03. Value Builder Advisoroy
Using the Value Builder framework as my diagnostic tool, I help you understand what your business is actually worth, identify the gaps limiting its value, and build a clear roadmap to close them, so you have real options when it is time to transition, exit, or step back.
CAREER HIGHLIGHTS
★ 2012
Pittsburgh Courier Women of Excellence
★ 2016
Women of Distinction Award
★ 2002–2024
Largest Minority-Owned Firm
★ 2016
Women of Color Achievement Award
★ 2016
Whitney M. Young Service Award
★ 2025
Accredited Value Builder
★ 2025
Honorary Doctorate of Business Philosophy
Kind Words from Clients
Working with Michele has been truly transformational. She brings a rare combination of strategic insight and authentic support, helping me gain clarity, confidence, and direction as I step into my mission to support others facing end-stage kidney failure. Michele consistently challenges my thinking, sharpens my focus, and helps me turn my experience into purpose-driven action. With her guidance, I’ve moved from vision to execution, grounded in resilience, faith, and intention.
— Lakeisha Adamson, Kidney Health Coach & Wellness Consultant
LET’S WORK TOGETHER